It was there that she built her foundation for artist relations and outreach, working as a promotion producer on shows like "Planet Groove" and "Rap City" alongside artists who have gone on to be some of today's biggest. "I remember my first week on the job interviewing the legendary Chaka Khan and I soon realized that was an indicator of what my BET journey was going to be like," recalls Hall of her early days as a Senior Director and Producer.
side, eventually becoming Vice President of Special Projects and Creative Services. When Hall first began her journey at BET, she worked on the U.S. Throughout her 23-year stint at BET Networks, culminating as Vice President of International Programming and Brand Advancement, Hall's impact included helping to grow the iconic brand around the world, strategic programming on all international channels, content development and creating opportunities for international artists. Hall describes herself and her work as always "having a finger on the pulse of culture." Her passion and love for black culture has driven her to create various platforms and opportunities for artists and talent from around the globe, often serving as an advocate, mentor and friend. Hall understands that expression of Blackness shows up differently all over the world, and she’s been able to lean into variant expressions of Black culture to amply and connect international talent to new audiences. The veteran Global Entertainment Executive is known and credited by the likes of many industry tastemakers and international artists like Sarkodie (Ghana), Stonebwoy (Ghana), BECCA (Ghana), Ice Prince (Nigeria), Fally Ipupa (DR Congo) and others as a viable force who helped bring commercial visibility and relevance to many African music genres and artists. as they have made their way to the forefront of music's mainstream. Hall's tireless efforts have paved the way for an ignited appreciation of AfroBeats (different from Afrobeat) and other world genres in the U.S. It's true that the premium on African and world music is gaining more and more traction every day. With African and world stages at festivals like SXSW, major labels are signing more international artists than ever before as new fans migrate to the infectious sounds of the diaspora's various genres en masse. Apple Music also recently launched its "Africa Month" celebration featuring curated playlists, interviews and "Africa Music Now" hosted by DJ Cuppy (Nigeria), which offers the latest in Afrobeats, hip-hop, jazz and house music from the continent. Last month, Universal Music Group announced the launch of its Def Jam Africa division purposed with recognizing, supporting and signing talent throughout Africa. On the top bills of some of the world’s largest music festivals, it isn’t rare for Afrobeats and Afropop artists like Burna Boy, Wizkid or Mr.
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